{"id":208,"date":"2025-12-04T13:08:21","date_gmt":"2025-12-04T13:08:21","guid":{"rendered":"https:\/\/oliv-eu.eu\/?page_id=208"},"modified":"2026-03-23T15:32:49","modified_gmt":"2026-03-23T15:32:49","slug":"the-oliveu-programme","status":"publish","type":"page","link":"https:\/\/oliv-eu.eu\/en\/the-oliveu-programme\/","title":{"rendered":"The OlivEU Organic Programme"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"208\" class=\"elementor elementor-208\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-948d8de e-flex e-con-boxed e-con e-parent\" data-id=\"948d8de\" data-element_type=\"container\" data-settings=\"{&quot;ekit_has_onepagescroll_dot&quot;:&quot;yes&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-42345eb elementor-widget elementor-widget-html\" data-id=\"42345eb\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"html.default\">\n\t\t\t\t\t<!-- \n  OlivEU About Page \u2014 Compact Redesign (Test)\n  Paste this into a Custom HTML block in Elementor on a test page.\n  All styles are self-contained.\n-->\n\n<style>\n  @import url('https:\/\/fonts.googleapis.com\/css2?family=Quicksand:wght@400;500;600;700&family=Poppins:wght@300;400;500;600&display=swap');\n\n  \/* \u2500\u2500 Reset for this block \u2500\u2500 *\/\n  .oeu-about *,\n  .oeu-about *::before,\n  .oeu-about *::after { box-sizing: border-box; margin: 0; padding: 0; }\n\n  .oeu-about {\n    font-family: 'Poppins', sans-serif;\n    color: #fff;\n    line-height: 1.6;\n    overflow: hidden;\n    width: 100vw;\n    position: relative;\n    left: 50%;\n    transform: translateX(-50%);\n    max-width: none;\n  }\n\n  \/* \u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\n     SECTION 1 \u2014 HERO (compact)\n  \u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500 *\/\n  .oeu-hero {\n    position: relative;\n    min-height: 100vh;\n    display: flex;\n    align-items: center;\n    background: \n      linear-gradient(160deg, rgba(34,59,11,0.88) 0%, rgba(39,94,16,0.82) 100%),\n      url('https:\/\/oliv-eu.eu\/wp-content\/uploads\/2026\/02\/olives-5.png') center\/cover no-repeat;\n    padding: 20em 5% 120px;\n  }\n  .oeu-hero::after {\n    content: '';\n    position: absolute;\n    bottom: 0;\n    left: 0;\n    width: 100%;\n    height: 60px;\n    background: #004494;\n    clip-path: polygon(0 100%, 100% 0, 100% 100%);\n    z-index: 2;\n  }\n  .oeu-hero-inner {\n   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\u2014 AIMS ROW\n  \u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500 *\/\n  .oeu-aims-strip {\n    background: #004494;\n    min-height: auto;\n    display: flex;\n    flex-direction: column;\n    align-items: center;\n    justify-content: center;\n    padding: 50px 5%;\n    position: relative;\n  }\n  .oeu-aims-header {\n    max-width: 1280px;\n    margin: 0 auto 20px;\n    text-align: center;\n  }\n  .oeu-aims-header h2 {\n    font-family: 'Quicksand', sans-serif;\n    font-size: clamp(28px, 3vw, 42px);\n    font-weight: 600;\n    line-height: 1.15;\n    margin-bottom: 8px;\n  }\n  .oeu-aims-header p {\n    font-family: 'Quicksand', sans-serif;\n    font-size: 18px;\n    opacity: 0.9;\n    margin-top: 10px;\n  }\n  .oeu-aims-inner {\n    max-width: 1280px;\n    margin: 0 auto;\n    display: grid;\n    grid-template-columns: repeat(3, 1fr);\n    gap: 20px;\n    text-align: center;\n  }\n  .oeu-aim-card {\n    background: rgba(255,255,255,0.08);\n    border-radius: 8px;\n    padding: 22px 18px;\n    transition: transform 0.25s, background 0.25s;\n  }\n  .oeu-aim-card:hover {\n    transform: translateY(-3px);\n    background: rgba(255,255,255,0.14);\n  }\n  .oeu-aim-card h3 {\n    font-family: 'Quicksand', sans-serif;\n    font-size: 20px;\n    font-weight: 600;\n    margin-bottom: 6px;\n  }\n  .oeu-aim-card p {\n    font-size: 14px;\n    opacity: 0.9;\n    line-height: 1.5;\n  }\n\n  \/* \u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\n     SECTION 3 \u2014 TABBED CONTENT\n  \u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500 *\/\n  .oeu-tabs-section {\n    position: relative;\n    background: \n   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rgba(255,255,255,0.55) !important;\n    padding: 12px 24px;\n    cursor: pointer;\n    position: relative;\n    transition: color 0.25s;\n    white-space: nowrap;\n    box-shadow: none !important;\n    text-decoration: none !important;\n  }\n  .oeu-tab-btn:hover,\n  .oeu-tab-btn:focus,\n  .oeu-tab-btn:active,\n  .oeu-tab-btn:visited { color: rgba(255,255,255,0.85) !important; background: none !important; outline: none !important; box-shadow: none !important; border: none !important; }\n  .oeu-tab-btn.active,\n  .oeu-tab-btn.active:hover,\n  .oeu-tab-btn.active:focus,\n  .oeu-tab-btn.active:active {\n    color: #fff !important;\n    background: none !important;\n    outline: none !important;\n    box-shadow: none !important;\n    border: none !important;\n  }\n  .oeu-tab-btn.active::after {\n    content: '';\n    position: absolute;\n    bottom: -2px;\n    left: 0;\n    right: 0;\n    height: 3px;\n    background: #F26736;\n    border-radius: 2px 2px 0 0;\n  }\n\n  \/* Tab panels *\/\n  .oeu-tab-panel { display: none; }\n  .oeu-tab-panel.active { display: block; animation: oeuFade 0.35s ease; }\n  @keyframes oeuFade { from { opacity: 0; transform: translateY(8px); } to { opacity: 1; transform: translateY(0); } }\n\n  \/* \u2500\u2500 Tab panel section titles \u2500\u2500 *\/\n  .oeu-tab-panel-header {\n    margin-bottom: 22px;\n  }\n  .oeu-tab-panel-header h2 {\n    font-family: 'Quicksand', sans-serif;\n    font-size: clamp(26px, 3vw, 40px);\n    font-weight: 600;\n    line-height: 1.15;\n    margin-bottom: 6px;\n  }\n  .oeu-tab-panel-header .oeu-dots {\n    display: block;\n    margin: 8px 0 0;\n  }\n\n  \/* \u2500\u2500 TAB: Campaign Objectives \u2500\u2500 *\/\n  .oeu-obj-layout {\n    display: grid;\n    grid-template-columns: 1fr 1fr;\n    gap: 30px;\n    align-items: start;\n  }\n  .oeu-obj-text p {\n    font-size: 15px;\n    margin-bottom: 16px;\n    line-height: 1.6;\n    opacity: 0.95;\n  }\n  .oeu-obj-list {\n    list-style: none;\n    display: flex;\n    flex-direction: column;\n    gap: 10px;\n  }\n  .oeu-obj-list li {\n    background: #F26736;\n    padding: 12px 18px;\n    font-family: 'Quicksand', sans-serif;\n    font-size: 15px;\n    font-weight: 500;\n    line-height: 1.4;\n    transition: transform 0.2s;\n  }\n  .oeu-obj-list li:hover { transform: translateX(4px); }\n  .oeu-obj-img {\n    border-radius: 10px;\n    overflow: hidden;\n    max-height: 380px;\n  }\n  .oeu-obj-img img {\n    width: 100%;\n    height: 100%;\n    object-fit: cover;\n    display: block;\n    border-radius: 10px;\n  }\n\n  \/* \u2500\u2500 TAB: Target Markets & Audience \u2500\u2500 *\/\n  .oeu-market-layout {\n    display: grid;\n    grid-template-columns: 1fr 1fr;\n    gap: 30px;\n    align-items: start;\n  }\n  .oeu-market-col h3 {\n    font-family: 'Quicksand', sans-serif;\n    font-size: 28px;\n    font-weight: 600;\n    margin-bottom: 6px;\n  }\n  .oeu-market-col .oeu-dots {\n    margin: 8px 0 14px;\n  }\n  .oeu-market-col p {\n    font-size: 15px;\n    line-height: 1.6;\n    opacity: 0.95;\n    margin-bottom: 14px;\n  }\n  .oeu-market-col ul {\n    list-style: none;\n    padding: 0;\n  }\n  .oeu-market-col ul li {\n    position: relative;\n    padding-left: 18px;\n    margin-bottom: 8px;\n    font-size: 15px;\n    line-height: 1.5;\n    opacity: 0.95;\n  }\n  .oeu-market-col ul li::before {\n    content: '';\n    position: absolute;\n    left: 0;\n    top: 8px;\n    width: 8px;\n    height: 8px;\n    background: #F26736;\n    border-radius: 50%;\n  }\n  .oeu-market-images {\n    display: grid;\n    grid-template-columns: 1fr 1fr;\n    gap: 12px;\n    margin-top: 18px;\n  }\n  .oeu-market-images img {\n    width: 100%;\n    height: 180px;\n    object-fit: cover;\n    border-radius: 8px;\n    display: block;\n  }\n\n  \/* \u2500\u2500 TAB: Promotional Activities \u2500\u2500 *\/\n  .oeu-promo-layout {\n    display: grid;\n    grid-template-columns: 1fr 1fr;\n    gap: 30px;\n    align-items: start;\n  }\n  .oeu-promo-text p {\n    font-size: 15px;\n    margin-bottom: 16px;\n    line-height: 1.6;\n    opacity: 0.95;\n  }\n  .oeu-promo-list {\n    list-style: none;\n    display: flex;\n    flex-direction: column;\n    gap: 8px;\n  }\n  .oeu-promo-list li {\n    background: #004494;\n    padding: 11px 18px;\n    font-family: 'Quicksand', sans-serif;\n    font-size: 14px;\n    font-weight: 500;\n    line-height: 1.35;\n    transition: transform 0.2s;\n  }\n  .oeu-promo-list li:hover { transform: translateX(4px); }\n  .oeu-promo-img {\n    border-radius: 10px;\n    overflow: hidden;\n    max-height: 420px;\n  }\n  .oeu-promo-img img {\n    width: 100%;\n    height: 100%;\n    object-fit: cover;\n    display: block;\n    border-radius: 10px;\n  }\n\n  \/* \u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\n     RESPONSIVE\n  \u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500 *\/\n  @media (max-width: 1024px) {\n    .oeu-hero-inner { grid-template-columns: 1fr; }\n    .oeu-hero-img { max-height: 260px; }\n    .oeu-aims-inner { grid-template-columns: 1fr 1fr 1fr; }\n    .oeu-obj-layout,\n    .oeu-market-layout,\n    .oeu-promo-layout { grid-template-columns: 1fr; }\n    .oeu-tab-btn { font-size: 14px; padding: 10px 16px; }\n  }\n  @media (max-width: 767px) {\n    .oeu-hero { padding: 17em 4% 80px; }\n    .oeu-aims-strip { padding: 40px 4%; }\n    .oeu-aims-inner { grid-template-columns: 1fr; }\n    .oeu-tabs-section { padding: 80px 4% 60px; }\n    .oeu-tab-nav { overflow-x: auto; flex-wrap: nowrap; -webkit-overflow-scrolling: touch; }\n    .oeu-tab-btn { font-size: 13px; padding: 10px 14px; }\n    .oeu-market-images { grid-template-columns: 1fr; }\n    .oeu-market-images img { height: 160px; }\n  }\n<\/style>\n\n<div class=\"oeu-about\">\n\n  <!-- \u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550 HERO \u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550 -->\n  <section class=\"oeu-hero\">\n    <div class=\"oeu-hero-inner\">\n      <div class=\"oeu-hero-text\">\n        <h1>The OlivEU Campaign<\/h1>\n        <img decoding=\"async\" class=\"oeu-dots\" src=\"https:\/\/oliv-eu.eu\/wp-content\/uploads\/2026\/02\/dots.svg\" width=\"210\" height=\"50\" alt=\"\">\n        <h2 style=\"font-family:'Quicksand',sans-serif;font-size:clamp(22px,2.5vw,32px);font-weight:600;margin-bottom:14px;\">About OlivEU Organic<\/h2>\n        <p>OlivEU Organic is a three-year promotional programme, co-financed by the European Union under Regulation (EU) No 1144\/2014. Its objective is to highlight the authentic taste and the rich heritage of European organic table olives, as well as to increase their recognisability, demand, and exports in the target markets of France and Poland.<\/p>\n      <\/div>\n      <div class=\"oeu-hero-img\">\n        <img decoding=\"async\" src=\"https:\/\/oliv-eu.eu\/wp-content\/uploads\/2026\/02\/mid-section-of-woman-holding-pickled-jar-and-harve-2025-04-04-20-29-13-utc-scaled.jpg\" alt=\"Woman holding olives\">\n      <\/div>\n    <\/div>\n  <\/section>\n\n  <!-- \u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550 AIMS STRIP \u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550 -->\n  <section class=\"oeu-aims-strip\">\n    <div class=\"oeu-aims-header\">\n      <h2>What OlivEU Organic Aims to Achieve<\/h2>\n      <img decoding=\"async\" src=\"https:\/\/oliv-eu.eu\/wp-content\/uploads\/2026\/02\/dots-sym.svg\" width=\"240\" height=\"40\" alt=\"\">\n      <p>The aim of OlivEU Organic! is to:<\/p>\n    <\/div>\n    <div class=\"oeu-aims-inner\">\n      <div class=\"oeu-aim-card\">\n        <h3>Demand<\/h3>\n        <p>Increase the demand and consumption of European organic table olives from Greece<\/p>\n      <\/div>\n      <div class=\"oeu-aim-card\">\n        <h3>Awareness<\/h3>\n        <p>Enhance awareness and recognition in the target markets<\/p>\n      <\/div>\n      <div class=\"oeu-aim-card\">\n        <h3>Partnerships<\/h3>\n        <p>Foster the development of new commercial partnerships in the agri-food sector<\/p>\n      <\/div>\n    <\/div>\n  <\/section>\n\n  <!-- \u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550 TABBED CONTENT \u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550 -->\n  <section class=\"oeu-tabs-section\">\n    <div class=\"oeu-tabs-inner\">\n\n      <nav class=\"oeu-tab-nav\" role=\"tablist\">\n        <button class=\"oeu-tab-btn active\" data-tab=\"objectives\" role=\"tab\" aria-selected=\"true\">Campaign Objectives<\/button>\n        <button class=\"oeu-tab-btn\" data-tab=\"markets\" role=\"tab\" aria-selected=\"false\">Markets &amp; Audience<\/button>\n        <button class=\"oeu-tab-btn\" data-tab=\"activities\" role=\"tab\" aria-selected=\"false\">Promotional Activities<\/button>\n      <\/nav>\n\n      <!-- \u2500\u2500 TAB 1: Campaign Objectives \u2500\u2500 -->\n      <div class=\"oeu-tab-panel active\" id=\"oeu-panel-objectives\" role=\"tabpanel\">\n        <div class=\"oeu-tab-panel-header\">\n          <h2>Campaign Objectives<\/h2>\n          <img decoding=\"async\" class=\"oeu-dots\" src=\"https:\/\/oliv-eu.eu\/wp-content\/uploads\/2026\/02\/dots.svg\" width=\"210\" height=\"50\" alt=\"\">\n        <\/div>\n        <div class=\"oeu-obj-layout\">\n          <div class=\"oeu-obj-text\">\n            <p>The objectives of the OlivEU Organic campaign are to inform and familiarise journalists and, more broadly, the Mass Media, professionals, and consumers with:<\/p>\n            <ul class=\"oeu-obj-list\">\n              <li>European varieties of organic table olives from Greece<\/li>\n              <li>The strict European organic farming systems applied in their cultivation<\/li>\n              <li>The organoleptic characteristics of organic table olives<\/li>\n              <li>Their use in everyday diet and gastronomy<\/li>\n            <\/ul>\n          <\/div>\n          <div class=\"oeu-obj-img\">\n            <img decoding=\"async\" src=\"https:\/\/oliv-eu.eu\/wp-content\/uploads\/2026\/02\/olives-PD6UMYC-1024x683.jpg\" alt=\"European organic olives\">\n          <\/div>\n        <\/div>\n      <\/div>\n\n      <!-- \u2500\u2500 TAB 2: Markets & Audience \u2500\u2500 -->\n      <div class=\"oeu-tab-panel\" id=\"oeu-panel-markets\" role=\"tabpanel\">\n        <div class=\"oeu-tab-panel-header\">\n          <h2>Target Markets &amp; Audience<\/h2>\n          <img decoding=\"async\" class=\"oeu-dots\" src=\"https:\/\/oliv-eu.eu\/wp-content\/uploads\/2026\/02\/dots.svg\" width=\"210\" height=\"50\" alt=\"\">\n        <\/div>\n        <div class=\"oeu-market-layout\">\n          <div class=\"oeu-market-col\">\n            <h3>Target Markets<\/h3>\n            <img decoding=\"async\" class=\"oeu-dots\" src=\"https:\/\/oliv-eu.eu\/wp-content\/uploads\/2026\/02\/dots.svg\" width=\"180\" height=\"43\" alt=\"\">\n            <p>The programme focuses on France and Poland, two markets demonstrating growing interest in organic products, sustainable agriculture and certified European agri-food goods.<\/p>\n            <div class=\"oeu-market-images\">\n              <img decoding=\"async\" src=\"https:\/\/oliv-eu.eu\/wp-content\/uploads\/2026\/02\/olives-PD6UMYC-1024x683.jpg\" alt=\"Organic olives\">\n              <img decoding=\"async\" src=\"https:\/\/oliv-eu.eu\/wp-content\/uploads\/2026\/02\/hand-picking-an-olive-from-a-bowl-at-a-cozy-settin-2025-04-05-03-12-49-utc-1024x683.jpg\" alt=\"Hand picking olives\">\n            <\/div>\n          <\/div>\n          <div class=\"oeu-market-col\">\n            <h3>Target Audience<\/h3>\n            <img decoding=\"async\" class=\"oeu-dots\" src=\"https:\/\/oliv-eu.eu\/wp-content\/uploads\/2026\/02\/dots.svg\" width=\"180\" height=\"43\" alt=\"\">\n            <p>OlivEU Organic is addressed to:<\/p>\n            <ul>\n              <li>Journalists and Mass Media<\/li>\n              <li>Professionals in the agri-food and commercial sectors<\/li>\n              <li>Consumers seeking organic table olives of high quality and certified European products<\/li>\n            <\/ul>\n          <\/div>\n        <\/div>\n      <\/div>\n\n      <!-- \u2500\u2500 TAB 3: Promotional Activities \u2500\u2500 -->\n      <div class=\"oeu-tab-panel\" id=\"oeu-panel-activities\" role=\"tabpanel\">\n        <div class=\"oeu-tab-panel-header\">\n          <h2>Promotional Activities<\/h2>\n          <img decoding=\"async\" class=\"oeu-dots\" src=\"https:\/\/oliv-eu.eu\/wp-content\/uploads\/2026\/02\/dots.svg\" width=\"210\" height=\"50\" alt=\"\">\n        <\/div>\n        <div class=\"oeu-promo-layout\">\n          <div class=\"oeu-promo-text\">\n            <p>The OlivEU Organic campaign implements an integrated promotion and communication plan, which includes:<\/p>\n            <ul class=\"oeu-promo-list\">\n              <li>Press events for media representatives, influencers and opinion leaders<\/li>\n              <li>Seminars and tasting sessions for professionals (importers, distributors and Ho.Re.Ca.)<\/li>\n              <li>In-store tastings introducing consumers to European organic table olives from Greece<\/li>\n              <li>Participation in trade exhibitions of the food sector<\/li>\n              <li>Digital communication through the official website and social media (Instagram, Facebook)<\/li>\n              <li>Advertising placements in magazines to enhance product visibility<\/li>\n              <li>Production of audiovisual and promotional material to support the communication and visibility of the campaign<\/li>\n            <\/ul>\n          <\/div>\n          <div class=\"oeu-promo-img\">\n            <img decoding=\"async\" src=\"https:\/\/oliv-eu.eu\/wp-content\/uploads\/2025\/09\/woman-holding-olive-tree-scaled.jpg\" alt=\"Woman with olive tree\">\n          <\/div>\n        <\/div>\n      <\/div>\n\n    <\/div>\n  <\/section>\n\n<\/div>\n\n<script>\n(function() {\n  const btns = document.querySelectorAll('.oeu-tab-btn');\n  const panels = document.querySelectorAll('.oeu-tab-panel');\n\n  btns.forEach(function(btn) {\n    btn.addEventListener('click', function() {\n      btns.forEach(function(b) { b.classList.remove('active'); 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