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The OlivEU Campaign

About OlivEU Organic

OlivEU Organic is a three-year promotional programme, co-financed by the European Union under Regulation (EU) No 1144/2014. Its objective is to highlight the authentic taste and the rich heritage of European organic table olives, as well as to increase their recognisability, demand, and exports in the target markets of France and Poland.

Woman holding olives

What OlivEU Organic Aims to Achieve

The aim of OlivEU Organic! is to:

Demand

Increase the demand and consumption of European organic table olives from Greece

Awareness

Enhance awareness and recognition in the target markets

Partnerships

Foster the development of new commercial partnerships in the agri-food sector

Campaign Objectives

The objectives of the OlivEU Organic campaign are to inform and familiarise journalists and, more broadly, the Mass Media, professionals, and consumers with:

  • European varieties of organic table olives from Greece
  • The strict European organic farming systems applied in their cultivation
  • The organoleptic characteristics of organic table olives
  • Their use in everyday diet and gastronomy
European organic olives

Target Markets & Audience

Target Markets

The programme focuses on France and Poland, two markets demonstrating growing interest in organic products, sustainable agriculture and certified European agri-food goods.

Organic olives Hand picking olives

Target Audience

OlivEU Organic is addressed to:

  • Journalists and Mass Media
  • Professionals in the agri-food and commercial sectors
  • Consumers seeking organic table olives of high quality and certified European products

Promotional Activities

The OlivEU Organic campaign implements an integrated promotion and communication plan, which includes:

  • Press events for media representatives, influencers and opinion leaders
  • Seminars and tasting sessions for professionals (importers, distributors and Ho.Re.Ca.)
  • In-store tastings introducing consumers to European organic table olives from Greece
  • Participation in trade exhibitions of the food sector
  • Digital communication through the official website and social media (Instagram, Facebook)
  • Advertising placements in magazines to enhance product visibility
  • Production of audiovisual and promotional material to support the communication and visibility of the campaign
Woman with olive tree
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OlivEU is an EU-co-funded information programme that promotes organic table olives from Greece in France and Poland. 

Funded by the European Union. Views and opinions expressed are however those of the author(s) only and do not necessarily reflect those of the European Union or the European Research Executive Agency (REA). Neither the European Union nor the granting authority can be held responsible for them.
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