The OlivEU Campaign
About OlivEU Organic
OlivEU Organic is a three-year promotional programme, co-financed by the European Union under Regulation (EU) No 1144/2014. Its objective is to highlight the authentic taste and the rich heritage of European organic table olives, as well as to increase their recognisability, demand, and exports in the target markets of France and Poland.
Campaign Objectives
The objectives of the OlivEU Organic campaign are to inform and familiarise journalists and, more broadly, the Mass Media, professionals, and consumers with:
What OlivEU Organic Aims to Achieve
The aim of OlivEU Organic! is to:
Demand
Increase the demand and consumption of European organic table olives from Greece
Target Markets
The programme focuses on France and Poland, two markets demonstrating growing interest in organic products, sustainable agriculture and certified European agri-food goods.
Target Audience
OlivEU Organic is addressed to:
- journalists and Mass Media,
- professionals in the agri-food and commercial sectors,
- consumers seeking organic table olives of high quality and certified European products.
Promotional Activities
The OlivEU Organic campaign implements an integrated promotion and communication plan, which includes:
